If you run Facebook or Instagram ads with AI-made images or video, Meta may now show an “AI info” label on them. This guide covers what has been reported about how the label is triggered, where viewers see it, what is not documented, and a short checklist for advertisers and affiliates. Last checked: 27 October 2026.
What Meta changed
Social Media Today reported on July 7, 2026 that Meta updated how AI labels appear on Facebook and Instagram ads so they match its recent changes to ad disclosure listings. According to that report, Meta says it will automatically label ad content that was created or edited with generative AI, including with third-party tools. The label appears in the “About this ad” section, which viewers reach through the three-dot menu on a promoted post.
| Where the AI content came from | How it is identified (as reported) | Where the label shows |
|---|---|---|
| Meta’s own features, such as Background Generation, Image Generation and Add Animation, when used to create or significantly edit an image or video | Meta’s own tools | “About this ad”, through the three-dot menu |
| Third-party generative AI tools (the report names Photoshop and DALL-E as examples) | C2PA metadata detected on the file | “About this ad”, through the three-dot menu |
| Video from tools that do not write C2PA metadata | Not described in the report | Unknown. Check Meta’s help page |
Meta’s own help article on how AI images in ads are identified and labelled is the page to check for the current wording, because it can change.
What is not documented
The report does not mention penalties. You may see other guides describe specific consequences, such as a share of ad rejections caused by undisclosed AI media, or a 24-hour account hold after a second violation. We could not find those figures or rules in Meta’s own documentation or in the reporting we checked, so we have not included them. Do not plan around numbers that have no named source.
An advertiser checklist
- Keep file metadata intact. Do not strip provenance data from AI-generated creative, because that metadata is how third-party tools are detected.
- Keep a creative log. Note which tools made or edited each asset and the date. If a label appears and you did not expect it, the log tells you why.
- Look at the label yourself. After an ad is live, open the three-dot menu and the “About this ad” section to see what viewers see.
- Do not hide AI use in the creative. A label is a minor issue. A misleading claim or a fake-looking testimonial is a bigger one under Meta’s advertising standards.
- Match the landing page to the ad. Claims made in the creative should be supported where the click lands.
- Re-check the help page each quarter. Platform labelling rules have changed several times.
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What this means for affiliates
If you promote products with AI video ads, assume viewers can see that the creative used AI. That is not a reason to avoid it. It is a reason to be accurate about what the product does and to follow the disclosure rules for affiliate links separately. For related changes, see our posts on Meta turning static images into video ads and the Instagram AI-generated profile label.
FAQ
Will an AI info label hurt my ad performance?
We could not find public data showing the effect of the label on results. Test your own ads and compare.
Do I have to disclose AI use manually in ads?
The report describes automatic labelling for Meta’s tools and for third-party tools through C2PA metadata. Check Meta’s help page for any manual disclosure requirement that applies to your account and creative type.
What if my tool does not write C2PA metadata?
The report does not say how those files are treated. Review the label on your live ad and follow Meta’s current guidance.
This article is for general information only and is not legal advice. Platform rules and laws change, so check the official pages linked below before acting on it.
Sources and further reading
- Social Media Today: Meta adds updated disclosure tags for AI-generated ads
- Meta Help Centre: How AI-generated images in ads are identified and labelled
- Meta Transparency Centre: Advertising Standards
Kishor Gediya is the founder of PassiveOn, based in Surat, Gujarat, India. He has worked in affiliate marketing for about two years and writes about AI video tools and platform changes for faceless creators. He builds his own content workflows with n8n and Canva, and reports what he has tested himself separately from what comes from official sources.
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